Coastal Life Design & Marketplace, a designer-driven marketplace to help small business contractors, has been opened by designers Jennifer Strohl and Sondra Okada.
Strohl and Okada, who have worked and lived on both sides of the globe and across the country, have joined forces to open the business at 8615 Cortez Road W. in Manatee County.
They specialize in residential kitchen and bath designs and remodels and offer a new ‘Design Assist’ program to enable contractors to use Coastal Life’s design team services without the need to hire in-house designers. This allows a small business contractor to operate as a larger design/build firm would and gives consumers a single point of contact while the work is done, Strohl and Okada said in a news release.
Strohl is a Bradenton Beach-based interior designer with more than two decades of experience in construction and design. She has an interior design certification and her work has been featured in international magazines.
Okada received an interior design certification from the New York School of Interior Design and worked for eight years in Shanghai, China, where she received two design degrees. Her work has been profiled in GQ and Elle magazines.
Coastal Life’s marketplace and showroom are open to the public from 10 a.m. to 5 p.m. Monday through Friday, 11 a.m. to 4 p.m. Saturday and noon to 4 p.m. Sunday. All design services are by appointment only.
BRADENTON - Designers Jennifer Strohl and Sondra Okada recently opened Coastal Life Design & Marketplace at 8615 Cortez Road.
The company offers residential remodels and design, as well as a showroom featuring accessories for the home and locally made jewelry.
Bath and kitchen remodels are their specialty, but they tackle other structural remodels as well, including opening walls to connect kitchen areas with living space, replacing flooring and window treatments.
“It all depends on what the client is looking for,” Okada said. “We aren’t just designers. We also understand construction, which is important to the contractor,” Strohl said.
Coastal Life Design has a design assist program which enables Strohl and Okada to partner on projects with contractors who don’t have an in-house designer.
“The services we offer are much more like interior architecture, so it is structural remodeling,” Strohl said.
The other part of the business, the showroom, reflects Strohl’s and Okada’s decorating tastes.
“Everyone likes to find fun things for their home. We really like things that are coastal, beachy, comfortable and relaxed,” Strohl said.
“We offer home furnishings, some beautiful handmade jewelry from local artisans,” she said. “In our travels we like to go to antique places and salvage markets. We like to offer a destination where things are always changing and is a good place to buy gifts.”
Strohl and Okada spent three months renovating the space for the business, which had previously been home to Picture This Gallery. “It had good bones and was a free-standing building,” Strohl said of selecting the Cortez Road property for the new business.
The partners have long experience in the design business. Okada worked eight years in Shanghai, China, where she did interior design work for Fortune 500 companies. Many of the kitchens and baths used by Americans in China were not designed for western tastes, supplying her with plenty of redesign business. Okada received her interior design certification from the New York School of Interior Design. Strohl has more than two decades of experience in construction and design and has long been based in Bradenton. The Coastal Life showroom is open 10 a.m.-5 p.m. Monday-Friday, 11 a.m.-4 p.m. Saturday, and noon-4 p.m. Sunday. All design services are by appointment only.
For more information, call Okada at 941-242-2926 or visit coastalife.com.
Coastal Life Design is a proud member of the National Kitchen and Bath Association, a non-profit trade association that has educated and led the kitchen and bath industry since 1963. The mission of NKBA is to enhance member success and excellence, promote professionalism and ethical business practices and provide leadership and direction for the kitchen and bath industry.
New Biz Column by Sandy Ambrogi
Coastal Life Design's Grand Opening